Privacy Policy

Billy’s Secret is committed to protecting your privacy. This means that we do not distribute, rent or sell any of your personal information. We do not disclose your personal information to third parties other than as set out below.   

This Privacy Policy sets out how we will manage the personal information we collect about you. Where the Policy refers to our Website, it refers to


Collection and Use

We may collect, and you may provide, personal information to Billy’s Secret for a variety of reasons which we will disclose to you, including to purchase products; to receive direct marketing information from Billy’s Secret; to enter competitions; to facilitate our relationship with you by email and through our Website; and to report to you and deal with your complaints or returns.  We collect information that is reasonably necessary for facilitating our relationship and providing you with our services. If you do not provide your personal information, we will not be able to provide you with these services.

When you provide personal information, such as your name, address, mobile number, email address, and credit card information, you consent to Billy’s Secret using or disclosing your personal information for the purpose specified to you at the time of collection,  or for other purposes if:

  • you would reasonably expect us to use or disclose such information for that other purpose (for example, you would reasonably expect us to disclose your contact details to our freight agents if we have to deliver products, to service providers we use to manage our online and store relationship with you; or

  • that other purpose is related to the purpose specified to you at the time of collection (for example, we would need to disclose your details to a bank to credit your account in the case of a refund, we will need to disclose your email address to the company that manages our newsletter subscription services to you); or

  • where we are permitted or required by law, or it is in the public interest to do so, or it is in the interests of public safety to do so.


We will not collect your information from a third party unless you have consented, or it may be implied that you consented to the collection at the time.

Billy’s Secret may de-identify information and share non-personal, non-individual information with our partners in aggregate form for research analysis. For example, we will not show that you purchased a specific item but rather, how many customers purchased that item.

When you browse through our Website, we collect information on the efficiency and working of our website. This information includes the number of times a web page is accessed, the browser used, and paths taken when moving through the website. This information is used to improve and personalise your shopping experience. If you use our Website you agree to personal information you provide being collected, and used in this way.

If you use the social media buttons on our Website (for example, Facebook) your IP Address may be collected and the site you are visiting may set a cookie to make sure the link functions properly. The use of these sites by you is out of Billy’s Secret control and is governed by the privacy policies of the particular Websites or links. Please do not use these sites if you do not agree with your personal information being potentially accessed by these sites.

The Billy’s Secret Facebook page is a public website. Any information you post on this site may be read, collected or used, by anyone and Billy’s Secret has no control over its use. If you would like us to remove your post, please contact Billy’s Secret.


Direct Marketing

We will communicate directly with you by email to promote our products. We may collect this information from you directly or through our Website, when you enter competitions, or from other traders where you have requested information about Billy’s Secret from that trader.



We use a cookie to track your “Shopping Bag” during your visit.   

A cookie is a small piece of information that a server sends to a client. When you visit a website with cookie capabilities, its server sends certain information about you to your browser which is stored on your hard drive as a text file. At some later time (such as returning to the site the next day), the server retrieves the cookie. It’s a way for the server to remember things about you. Cookies are not usually nefarious in their purposes and one site’s cookies cannot be accessed by another site.



We will take all reasonable steps to ensure that your personal information is protected from misuse, interference and loss, as well as unauthorised access, modification and disclosure.

However, unfortunately, due to the nature of the internet, security of your personal information that you transfer to us over the internet cannot be guaranteed. To the extent available under the law, Billy’s Secret shall not be responsible or liable for any loss of privacy, disclosure or information, harm, damage or loss that may result from you transmitting information to us in connection with this Website.


Revision of Privacy Policy

Billy’s Secret reserves the right to change, modify, or revise this Privacy Policy in order to comply with any applicable laws or for any other reason at any time. You agree to check the Privacy Policy periodically to read about any changes, modifications, or revisions to the Policy, and each time you submit personal information or order online.

If you do not agree to the changes and to Billy’s Secret continuing to hold and use your personal information, please contact us.


Contact Us

If you have any questions about this Privacy Policy or want to correct personal information or wish it to be destroyed, please send an email with your request or comments to:

Billy’s Secret – Privacy at